THERAPY PRACTICE BRANDING AND WEBSITE DESIGN CASE STUDY



Client: Olive Branch Therapy Group
Industry: Therapy and mental health care
Location: Somerville and East Brunswick, New Jersey
Services we provided: Branding, Website Copy, Website Design, Photo Direction, In-Person Photography, and Branded Materials (aka Our Signature Experience)

A warmer, more elevated brand for Olive Branch Therapy Group.



view the live site

Olive Branch Therapy Group helps people find the right therapist without adding more stress.


Olive Branch is a widely known, two-location therapy practice serving children, teens, adults, couples, and families across New Jersey. Its team offers a broad range of specialties, but the experience remains personal and grounded in helping each client find the right fit.


Meet Olive Branch Therapy Group

Noreen Iqbal

Owner

A respected practice was still relying on a decade-old website.



Olive Branch had built a strong reputation and a sizable team, but its brand and website no longer reflected the practice people knew in real life. The website had been in place for about ten years, the photography was outdated, and the growing number of therapists and specialties had become difficult to navigate.





Before the project

Make a large practice feel easier and more personal.



We rebuilt the branding, website copy, and website design around the decision clients were actually trying to make: Who can help me, and where do I begin? The new experience organizes the practice's depth of expertise without making people sort through clinical information on their own.





Our approach

The right pieces for the next version of OBTG.

  • Brand strategy
  • Visual identity
  • Logo system
  • Typography and color palette
  • Art direction
  • Website messaging and copy
  • Custom Showit website design

What we built

  • SEO and GEO-focused copy
  • Technical SEO setup
  • Photography direction
  • Brand photography
  • Branded materials
  • Social media assets
  • Launch materials

Warmth without the expected therapy-brand clichés.


The new branding feels calm, grounded, and established. It creates a sense of safety without leaning on the soft, interchangeable visual language common across therapy brands. The system has enough structure for a large practice and enough warmth to still feel human.



branding

Helping each person recognize the right place to begin.



Website copy

“Starting therapy can feel vulnerable, like stepping into unknown territory. Reaching out for help is hard enough; finding the right fit shouldn’t be.”

The website copy explains Olive Branch's services in clear, compassionate language and helps clients understand which specialties, locations, and therapists may fit their needs. It was written to support real people searching for care as well as the search engines helping them find it.




- FROM obtg site

A better way to browse therapists, specialties, and locations.



custom showit website design

The custom website design makes a complex practice easier to explore. Visitors can learn about specialty areas, meet the therapists, understand the two locations, and take the next step without getting lost inside the size of the organization.


Two offices, one recognizable team.


in-person photography

We planned and photographed the team in person at both New Jersey offices. The direction gave Olive Branch a cohesive image library while allowing the people and character of each location to remain visible.




A consistent experience for clients and the team behind the scenes.


branded materials

We carried the brand into client-facing resources, educational materials, onboarding documents, employee manuals, and internal team materials. The result gave Olive Branch a more professional and consistent experience from first inquiry through ongoing care.



From noreen iqbal

Owner

“Their team was kind and attentive, listened to our ideas, and made sure the finished site felt like us.”

Noreen Iqbal

"We worked with Liberty Type to redesign our website and had a wonderful experience. Their team was kind and attentive, listened to our ideas, and made sure the finished site felt like us. We’re so happy with the result!"

Explore the OBTG brand.

Our team has built across industries, business models, and stages of growth.

branding, website copy, and website design

Liberty Type has worked with more than 250+ local practices, service businesses, personal brands, online educators, retailers, hospitality businesses, and national companies making 6, 7, 8, and 9-figures since 2016.

Some clients come to us for branding. Some need website copy or website design. Others hand us the whole thing. Every project begins by determining what your business actually needs and how we can support you.

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250+ brands built since 2016