BRANDING A NEW OPTOMETRY OFFICE
Alternate View
Alternate View was founded on a bold vision—to reinvent the traditional eyewear shopping experience by integrating vision care with aesthetics and luxury retail. However, as a startup, they needed a brand presence that felt premium, innovative, and seamlessly communicated their unique positioning. Their previous digital footprint lacked a clear narrative, SEO-driven discoverability, and a refined visual identity, making it difficult to attract their high-end clientele.
That’s where Liberty Type came in.
Disrupting the eyewear and aesthetics industries.
A sleek palette of bright and bold pastels mirroring the elegance of high-end eyewear and skincare. A mix of bold, high-fashion sans-serifs with refined modern typefaces, reinforcing a sense of style, clarity, and expertise. The new brand voice positions Alternate View as the ultimate eyewear and wellness destination, offering a seamless blend of medical-grade care and luxury retail. This transformation has not only established Alternate View as a standout brand in Carmel, Indiana but has also positioned them as a forward-thinking leader in the eyewear and aesthetics industry.
The Alternate View rebrand embodies sophistication, innovation, and effortless luxury, redefining what a vision care experience can be.
The new aesthetics and identity.
A refined digital presence and SEO strategy ensured that Alternate View became a go-to destination for high-end eyewear and aesthetics.
Increased Brand Awareness & Local Foot Traffic
Alternate View now has a polished, upscale identity that resonates with modern consumers seeking a fresh, luxurious approach to eye care and self-care.
A Cohesive, Future-Forward Brand Presence
A Cohesive, Powerful Brand Presence
The Results
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