BRANDING A CHILDREN'S RETAIL STORE OWNED BY ALTAR'D STATE
tullabee
As a brand-new retail concept, Tullabee needed a strong, cohesive brand identity and digital presence from day one. They had a clear vision for a modern, stylish boutique, but needed a strategic launch plan, compelling messaging, and an SEO-driven website to ensure that they reached the right audience and made a strong first impression.
That’s where Liberty Type came in.
Launching a boutique retail brand.
A soft, neutral, playful, pastel palette evoking calm, comfort, and timeless style. A mix of chic serif and clean sans-serif fonts, reinforcing sophistication with a playful edge. The new brand voice positions Tullabee as the go-to boutique for effortless, elevated essentials that blend beauty and function. This transformation not only established Tullabee as a standout boutique from day one but also positioned them for long-term success and customer loyalty in the highly competitive baby and lifestyle retail space.
The Tullabee brand launch embodies modern elegance, warmth, and effortless style, aligning with the lifestyle of mothers and gift-givers who value quality and aesthetics.
The new aesthetics and identity.
A well-positioned brand and SEO-driven content strategy ensured that Tullabee attracted the right audience and converted visitors into shoppers.
Stronger SEO Performance
Tullabee debuted with a strong digital presence, clear messaging, and a polished aesthetic, making it easy for new customers to discover and connect with the brand.
A Seamless Brand Launch with Immediate Engagement
ullabee launched with a cohesive, elevated brand presence that is positioned for long-term growth in the boutique retail space.
digital identity
A Fully Realized, Scalable Brand Identity
The Results
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