HEALTH AND WELLNESS BRANDING AND WEBSITE DESIGN CASE STUDY



Client: Tonic
Industry: At-home health testing and wellness
Location: Statewide in Texas
Services we provided: Branding, Website Copy, and Website Design (aka Our Signature Experience)

Launching an at-home blood testing brand for Texans who want clearer answers.



Tonic turns at-home blood testing into practical health guidance.


Tonic is a Texas-only at-home blood testing company founded by two experienced estheticians and med spa owners outside Austin. Customers complete testing from home, then receive health and supplement recommendations informed by their results.


Meet Tonic

Chelsea Speer

Co-Owner

The founders had the expertise. The business itself was brand new.


Tonic began as a new concept in a category that can quickly feel technical, clinical, or overwhelming. The founders needed to explain what customers receive, how the subscription works, and why the recommendations are more useful than raw test results alone.



Before the project

Sell clarity, not a folder full of numbers.


We created the Signature Experience around the practical outcome: helping people understand what their bodies may need next. The branding, website copy, and website design translate the testing process into a straightforward consumer experience while maintaining the credibility expected from a health company.



Our approach

The right pieces for the launch of Tonic.

  • Brand strategy
  • Visual identity
  • Logo system
  • Typography and color palette
  • Art direction
  • Website messaging and copy
  • Custom Showit website design

What we built

  • SEO and GEO-focused copy
  • Technical SEO setup
  • Photography direction
  • Brand photography
  • Branded materials
  • Social media assets
  • Launch materials

Modern health branding without the sterile feel.


The branding feels clean and trustworthy, but not like a laboratory portal. It gives Tonic a contemporary consumer presence and enough flexibility to support subscriptions, recommendations, supplements, reports, and future offers.



branding

Explaining what happens after the blood test.


Website copy

“50+ biomarkers. A real provider who reviews your results with you. One membership, no insurance red tape.”

The website copy guides customers through the testing process, what their results can reveal, and how Tonic turns that information into personalized recommendations. Clear answers to high-intent questions also make the site easier for search engines and AI tools to understand.



- FROM tonic's site

A new health concept made easier to buy.


custom shopify website design

The website design organizes the offer around the questions a first-time buyer is likely to have: what is tested, how it works, what comes next, and whether the service is right for them. That education is essential to converting interest into a subscription.



Making the customer experience feel considered after checkout.


branded materials

We extended Tonic into the branded materials customers encounter throughout the testing and recommendation process, creating a more cohesive and credible experience around an entirely new business.



From chelsea speer

Co-Owner

“Amanda has been so easy to work with and finished work is 10/10! Highly recommend!”

Chelsea Speer

Explore the Tonic brand.

Our team has built across industries, business models, and stages of growth.

branding, website copy, and website design

Liberty Type has worked with more than 250+ local practices, service businesses, personal brands, online educators, retailers, hospitality businesses, and national companies making 6, 7, 8, and 9-figures since 2016.

Some clients come to us for branding. Some need website copy or website design. Others hand us the whole thing. Every project begins by determining what your business actually needs and how we can support you.

Inquire about working with us

250+ brands built since 2016