Copywriting

Why Copywriting Is the Secret Weapon of Successful Website Design and Branding In a world of beautifully designed websites, there’s one key element that often gets overlooked—but it’s the one that makes the biggest impact: copywriting. The words on your website don’t just “fill space.” They define who you are, connect with your audience, and […]

4 Simple Ways to Transform Your Home Page for More Conversions Your website’s home page is prime real estate. It’s the first thing potential clients see, and within seconds, they’ve already decided whether to stick around or click away. The tricky part? Many websites are visually stunning but miss the mark when it comes to […]

Creating on-brand messages is a cornerstone of establishing a strong and recognizable brand identity. Consistency across communication channels ensures your audience connects emotionally and identifies with your brand. In this guide, we’ll explore the importance of brand messaging, actionable steps for crafting it, and how to use tailored ‘gut-check’ questions to maintain alignment with your […]

Brand strategy is the foundation of how your business communicates its unique value, message, and identity to the world. At its core, a brand strategy blueprint consolidates all of these critical elements into one comprehensive document. In this post, we’ll dive into what a brand strategy blueprint entails, why it’s essential for your business, and […]

The Power of Storytelling in Branding: How to Stand Out and Connect We all love a good story. Whether it’s a gripping movie, a favorite childhood book, or a tale told over dinner, stories have the power to engage, inspire, and connect us. Great brands know this and leverage storytelling to stand out and make […]

The Role of Copywriting in Building Your Online Presence In 2019, I made a bold move. I took my 6+ years of experience in copywriting and branding and made website copywriting a mandatory piece of our process at Liberty Type. It was a total game-changer—not just for us, but for our clients’ success. Before that […]