Copywriting

Introduction If you’re feeling like your brand sounds just like everyone else—generic, safe, and forgettable—there’s a good reason for that. Most businesses skip the most important part of branding: developing their authentic brand voice. In this episode of The Disruptor, I dive deep into why your voice matters, how to make it real and relevant […]

Introduction How do you build a business that not only hits 7-figure success but also gives you the flexibility to move your family to the south of France for a year? For Gemma Bonham-Carter, the answer lies in streamlined systems, smart strategies, and bold ideas. From blogger to course creator to trusted leader in online […]

For luxury service providers, delivering impeccable experiences is only part of the equation. A strong, consistent brand voice is equally essential to connect with your audience, establish authority, and differentiate your business in a competitive market. In this guide, we’ll explore the steps to identify, craft, and implement a brand voice that truly resonates. Step […]

At Liberty Type, we know that therapists face unique challenges when it comes to branding and marketing. For decades, mental health services were stigmatized, shrouded in misunderstandings, and often avoided due to fear or shame. However, the landscape is changing, and with it comes the opportunity for therapy centers to stand out with branding that […]

How to Identify Your Ideal Client With This Testimonial Strategy You already know that testimonials are one of the most valuable assets you can have as a business owner. They’re the ultimate social proof—real people showing potential clients that success with you is not just possible but achievable. But testimonials can do so much more […]

Let me guess: when you hear the words “elevator pitch,” you roll your eyes. You’re not riding elevators all day, and even if you were, you’re not striking up conversations with strangers. I get it. You don’t need to corner people in small metal boxes to explain your business. But here’s the thing—you do need […]