Creating a high-converting website requires a blend of art, science, and strategic thinking. At the core of our approach is a deep understanding of what drives user engagement and conversion. Through meticulous planning, expert copywriting, and SEO integration, we craft websites that not only capture attention but also encourage action. The Importance of a High-Converting […]

Creating on-brand messages is essential for establishing a strong brand identity and maintaining consistency across all communication channels. An on-brand message reflects your brand’s values, voice, and personality, ensuring that your content resonates with your target audience. In this blog post, we’ll discuss the importance of brand messaging, how to develop them, and how to […]

Brand strategy is how your business communicates its unique value, message, and identity to the world. A brand strategy blueprint is a comprehensive document that includes all of your strategy in one place. In this post, we’ll explore what this entails and why it matters. Additionally, we have included tips on how to create a […]

Stories have been captivating human beings since the dawn of time. They possess an incredible power to engage, entertain, and educate. As a business owner or marketer, tapping into the art of storytelling content strategy can help you create compelling messaging that resonates with your audience and leaves a lasting impression. In this blog post, […]

Brand values are the principles and beliefs that guide your business and inform your decision-making process. They serve as the foundation for your brand’s identity, shaping the way you interact with your customers and differentiating you from your competitors. In this blog post, we’ll walk you through how to create your brand values and discuss […]

Brand archetypes are powerful tools that can help you create a strong and consistent brand identity. Developed by Swiss psychiatrist Carl Jung and later adapted for branding by Carol S. Pearson and Margaret Mark, archetypes are universally recognized symbols or character types that evoke specific emotions and resonate deeply with consumers. By understanding and leveraging […]

In the world of luxury service providers, delivering an unparalleled experience to clients is paramount. The quality of services and their impact on clients’ lives is a source of pride. However, one crucial aspect that often goes overlooked is the significance of the brand voice. Read on to learn how to create a brand voice […]

At Liberty Type, we understand the challenges of branding for therapists. For too long, therapy and mental health have been stigmatized and misunderstood, leading many people to avoid seeking the help they need. That’s why we’re passionate about helping therapy centers break the status quo and create messaging that is approachable, authentic, and relatable. Through […]

Lessons From Branding Jessica Whitaker Are you tired of your brand being perceived as just another DIY endeavor? Do you want to be recognized as a professional authority in your industry? If so, you’re not alone. Many business owners struggle with establishing themselves as credible and trustworthy experts in their field. That’s where Liberty Type […]

A Guide for Thought Leaders As business owners, thought leaders, and industry experts, it’s crucial to establish your authority, credibility, and expertise to distinguish yourself within your field and attract your ideal clientele. One of the most effective platforms for achieving this is your website. Your website often serves as the initial point of contact […]

Over the past seven years, our agency has masterfully crafted copy for hundreds of clients, ensuring their messages resonate with their target audience and drive conversions on their websites. I’m often asked how we manage to write such compelling copy for diverse clients across various industries. The secret lies in our Connection and Conversion Formula, […]

We all love a good story – and in turn, we naturally gravitate toward brands that develop great stories and make us feel a part of them. Storytelling can be a powerful tool to help you create a memorable and meaningful brand. By weaving a compelling narrative into your branding and marketing efforts, you can […]