Your ‘Work With Me’ page is one of the most critical sections of your website.

Why? Because this is the page where curious prospects decide whether or not to take the next step with you. Whether that’s booking a call, filling out an application, or even purchasing on the spot, your ‘Work With Me’ page has one job: to convert visitors into clients.

But here’s the thing—getting this page right can feel daunting. How much detail is too much? How do you showcase value without overwhelming your audience?

Don’t worry. I’ve got you covered.

Below, I’m breaking down exactly what to include on your ‘Work With Me’ page to make it compelling, clear, and conversion-ready.

1. Use Separate Pages for Different Offers

If you offer multiple services or products that target vastly different audiences, don’t lump them all on one page.

Why? Because the messaging for each offer will be different.

For example:

• A bride looking for wedding photography has completely different needs than a mom looking for newborn photos.
• A business owner looking for website design has different goals than one who needs social media templates.

The Fix:

Create separate pages for each offer so you can tailor the messaging, visuals, and calls to action specifically to the client you’re speaking to. This avoids confusion and makes your offers feel clear, intentional, and focused.

2. Speak to Their Problems—External and Internal

Your prospect landed on your ‘Work With Me’ page because they have a problem that needs solving.

Don’t shy away from addressing it head-on. Show that you understand not only the external problem (e.g., they need a new website) but also the internal struggles they’re experiencing (e.g., feeling overwhelmed, frustrated, or stuck).

For example:

• “Your website isn’t converting visitors into clients, and you’re tired of guessing what’s wrong.”
• “You want brand photos that feel authentic, not cookie-cutter, but don’t know where to start.”

Why It Works:

When you speak directly to your client’s pain points, you:

• Build instant trust by showing you “get it.”
• Position your service as the solution to their struggles.

3. Explain the Process From Start to Finish

You do what you do every day. But for your prospective client, this might be the first time they’ve ever hired someone for this kind of work.

Make it easy for them to say yes by breaking down your process into simple, digestible steps.

How to Structure It:

• Step 1: Discovery Call – “We hop on a call to make sure we’re the right fit.”
• Step 2: Proposal – “You’ll receive a custom proposal outlining everything you need.”
• Step 3: Execution – “We bring your vision to life with strategy, design, and intentionality.”
• Step 4: Delivery – “You’ll walk away with [specific deliverables] ready to wow your audience.”

Keep it simple—no more than 5 steps—and use clear titles for each phase to make it skimmable.

4. Show Visual Proof of Your Work

Trust is everything, and one of the best ways to build trust is by showing visual proof of what you do.

Ideas for Visual Proof:

• Photos of Your Product or Service: Include high-quality images that showcase the results clients can expect.
• Mockups: If you’re a digital service provider, create visuals that represent the process or deliverables.
• Before-and-After Examples: Show the transformation your work creates.

People need to see the value of your work. The more tangible you make it, the easier it is for them to trust you.

5. Add Social Proof

Let’s face it: people trust other people. That’s why testimonials and client results are so powerful. They show that other people have invested in you—and seen real success.

Ways to Add Social Proof:

• Client Testimonials: Include quotes from happy clients that highlight the transformation you created for them.
• Stats or Results: Share hard numbers, like “I’ve helped 200+ clients grow their online presence.”
• Logos of Past Clients or Features: Display logos of companies you’ve worked with or publications you’ve been featured in.

Social proof makes your offer feel credible and proven.

6. Identify Who’s a Good Fit

Here’s a secret: telling people who isn’t a good fit for your offer is just as powerful as telling them who is.

When you outline your ideal client, you:

• Set expectations up front.
• Filter out leads that aren’t aligned.
• Attract more of the people you do want to work with.

For example:
“You’re a great fit for this service if…

• You’re an established business ready to invest in your brand.
• You know your audience but need help with messaging and visuals.
• You’re ready to collaborate and trust the process.”

7. Include FAQs to Ease Concerns

Hiring someone is an investment, and investments can feel scary. That’s why it’s essential to address your prospect’s concerns before they even ask.

Include a Frequently Asked Questions section where you answer common questions like:

• “How long does the process take?”
• “What’s included in the package?”
• “How do payments work?”
• “Do you offer revisions?”

Pro Tip:

Think about the questions you’ve heard from clients before, during, and after working together. Answering these questions builds trust and eliminates hesitation.

8. Add Bold Calls to Action (And Repeat Them!)

The entire purpose of your ‘Work With Me’ page is to get your reader to take the next step—so make sure you ask.

Decide what that next step is (e.g., “Book a Call,” “Fill Out an Application,” or “Buy Now”), and sprinkle big, bold buttons throughout the page.

Why It Works:

• Repeating your CTA reminds your audience what to do next.
• A single, clear CTA avoids overwhelming them with too many options.

Ready to Transform Your ‘Work With Me’ Page?

Your ‘Work With Me’ page is where visitors turn into clients—but only if you guide them there. By including:

• Separate pages for different offers
• A clear problem-solution breakdown
• Your process explained step by step
• Social proof and visuals
• FAQs to ease hesitation
• Strong calls to action

You’ll create a page that connects, builds trust, and converts.

Not sure if your current ‘Work With Me’ page is hitting the mark? Let’s fix that.

Book a free 20-minute brand audit, and I’ll help you refine your messaging, structure, and design to turn visitors into dream clients.