Branding

How To: Attract Your Ideal Client If you’re a small business owner, you know this struggle all too well: finding and attracting your ideal client can feel like one of the hardest battles you’ll face. But here’s the thing—you don’t need (and can’t possibly serve) everyone. When you try to appeal to everyone, you end […]

Introduction: The Year Branding Changed Forever 2024 didn’t feel like “just another year” in business. From seismic cultural shifts to technological breakthroughs, this year forced brands to evolve—quickly. If 2023 was about keeping up, 2024 was about slowing down, cutting through the noise, and figuring out what actually works. For me, as a business owner […]

Selecting the right web designer is one of the most important decisions a small business can make. Your website is often the first interaction potential customers have with your brand, and its design can significantly influence their perceptions, trust, and likelihood to engage with your business. A well-designed website isn’t just visually appealing—it’s functional, user-friendly, […]

Brand design is more than a logo or a color scheme; it’s the very essence of how your business is perceived by the world. For small businesses, brand design becomes a strategic tool that conveys values, creates emotional connections, and builds lasting customer relationships. In a marketplace brimming with competitors, having a well-conceived brand design […]

In the competitive world of female luxury services, having a compelling brand story isn’t just a nice-to-have—it’s an essential tool for differentiation, connection, and success. A well-crafted narrative defines your brand identity, establishes an emotional connection with your audience, and ensures your services stand out in a crowded market. At Liberty Type, we specialize in […]

At Liberty Type, we know that therapists face unique challenges when it comes to branding and marketing. For decades, mental health services were stigmatized, shrouded in misunderstandings, and often avoided due to fear or shame. However, the landscape is changing, and with it comes the opportunity for therapy centers to stand out with branding that […]

5 Tips for Creating High-Quality Content as a Female Leader Creating high-quality content is more than just a box to check—it’s a powerful way to build your brand, establish authority, and connect with the right audience. As a female entrepreneur or leader, your content is often the first impression someone has of your business. It’s […]

The Power of Storytelling in Branding: How to Stand Out and Connect We all love a good story. Whether it’s a gripping movie, a favorite childhood book, or a tale told over dinner, stories have the power to engage, inspire, and connect us. Great brands know this and leverage storytelling to stand out and make […]