Branding

Introduction The holidays can feel like an endless race for attention, especially for service-based businesses. When the noise is loud and everyone seems focused on selling, it’s easy to feel like you’re getting drowned out. But here’s the thing: The holidays aren’t just about quick sales—they’re about connection, reflection, and setting intentions for the future. […]

Introduction Standing out in a crowded market isn’t just about being different—it’s about being the only choice. In this episode of The Disruptor, I walk you through the exact strategies to position your brand so powerfully that your audience stops considering anyone else. I’m sharing everything from creating a memorable brand identity to building emotional […]

At the core of every successful brand lies a thoughtful and meticulously crafted brand strategy. Far beyond just visual aesthetics like logos or color palettes, a robust brand strategy is a comprehensive framework that defines how a business communicates its values, mission, and purpose to the world. It’s about creating a cohesive identity that resonates […]

Creating on-brand messages is a cornerstone of establishing a strong and recognizable brand identity. Consistency across communication channels ensures your audience connects emotionally and identifies with your brand. In this guide, we’ll explore the importance of brand messaging, actionable steps for crafting it, and how to use tailored ‘gut-check’ questions to maintain alignment with your […]

If you’d heard of Sofia Richie before April 2023, it was likely in headlines framing her as a “nepo baby,” party girl, or the too-young girlfriend of party-boy Scott Disick. Fast forward to her wedding weekend in the South of France, and Sofia Richie has undergone one of the most talked-about image transformations in recent […]

In today’s crowded marketplace, where new businesses seem to pop up daily, standing out has become a monumental challenge. Many entrepreneurs fall into the trap of mediocrity—creating cookie-cutter brands that blend into the sea of sameness. This phenomenon has only grown with the accessibility of templated solutions for websites, branding, and marketing. Yet, the very […]

The Role of Copywriting in Building Your Online Presence In 2019, I made a bold move. I took my 6+ years of experience in copywriting and branding and made website copywriting a mandatory piece of our process at Liberty Type. It was a total game-changer—not just for us, but for our clients’ success. Before that […]

5 Actionable Tips to Upgrade Your Online Presence as a Female Founder As a female founder, you’re not just building a business—you’re shaping your legacy. But in today’s digital-first world, a standout online presence isn’t optional. It’s essential. Here’s the truth: your online presence can make or break opportunities. It’s often the first impression potential […]