How to Design Your Offerings to Attract Your Ideal Clients

Most people who know me personally would probably say I’m equal parts helpful and blunt. I’m that friend—the one who listens to your problems, offers clear (sometimes blunt) advice, and helps you cut through the noise.

In business, I approach things the same way. I don’t sugarcoat what you want to hear—I tell you what you need to hear.

So, if you’re feeling lost in your business, here’s the blunt truth:
You’re not listening to your potential clients and what they’re asking for.

Take a breath. Audit your business. And ask yourself one key question:

“Are my products or services geared toward solving my client’s needs, or are they just serving my own self-interests?”

If the answer makes you cringe, don’t worry—this is the moment it all starts to change. I’m here to walk you through exactly how to design your offerings in a way that solves real problems, attracts your ideal clients, and positions you as the go-to solution in your industry.

Why Many Service-Based Businesses Struggle

Over the last few years, I’ve worked with a lot of service-based professionals who felt completely stuck. Their businesses weren’t growing. Their client base wasn’t expanding. And they couldn’t figure out what was going wrong.

Here’s what I’ve noticed time and time again:

• They’re building offers based on what they want to sell, not what their clients actually need.
• They’re ignoring client feedback, questions, and pain points.
• They’re making things overly complicated instead of keeping it simple and clear.

If this sounds like you, it’s not the end of the world—it’s an opportunity. This moment of clarity can be the game-changer for your business.

Stop Serving Yourself, Start Solving Client Problems

Here’s the hard truth:
Successful businesses are not built around what you enjoy doing. They’re built around solving real problems for real people.

Let’s be clear—I’m not saying you can’t enjoy your work. I’m saying your work should be designed to:

1. Meet your clients where they are.
2. Solve a pain point they’re actively experiencing.
3. Showcase your expertise and unique value in the process.

Think about it: the businesses you admire most probably started because someone noticed a void in the industry and created a solution.

Your job is to do the same.

How to Design Your Offerings Step by Step

If you’re feeling lost, here’s the plan:

1. Identify Your Talents and Skills

Start by asking yourself:

• What do people constantly say you’re good at?
• What comes naturally to you but feels challenging for others?
• What parts of your business or industry light you up?

Your natural talents are your superpowers. They’re the foundation of your offers.

Example: If you’re a photographer and people always rave about your ability to make clients feel comfortable on camera, lean into that as a differentiator.

2. Listen to Your Ideal Clients

This is where most business owners miss the mark. They think they know what their clients want—but they haven’t actually listened.

Here’s how to get clear on what your clients need:

• Revisit Past Clients: What were their biggest struggles before working with you?
• Pay Attention to FAQs: What questions or objections do you hear most often?
• Poll Your Audience: Use Instagram, Facebook groups, or your email list to ask: “What’s your biggest challenge right now?”
• Research Your Competition: What problems are others in your industry solving, and where can you step in with a unique solution?

Your clients are already telling you what they need—you just have to listen.

3. Identify the Problem You’re Solving

Now that you’ve gathered insights, ask yourself:

• What common problem or pain point keeps showing up?
• How can I use my skills and expertise to solve it?

The more focused your offering is, the better. Don’t try to solve everything—solve one key problem exceptionally well.

Example: Instead of saying, “I do all types of photography,” niche down: “I help couples capture stress-free, candid wedding moments so they can focus on their big day without worrying about the details.”

4. Keep It Simple

I can’t stress this enough: simplicity wins.

• Don’t overwhelm your audience with 10 different offerings—start with one clear, impactful solution.
• Make it easy to understand what you do, who you serve, and how you solve their problem.

Here’s a simple formula to get you started:
I help [specific audience] achieve [specific result] through [your unique service].

Example: “I help busy entrepreneurs grow their businesses with a custom website that converts visitors into clients.”

5. Design a Clear Client Journey

Your offering should walk your client through a clear, intentional process:

1. Where They Are Now: Recognize their current struggle or problem.
2. How You Help: Explain your solution and what makes it unique.
3. Where They’ll Be After: Highlight the transformation or result they can expect.

Outline this process on your website, in your proposals, and during sales calls. The clearer you make it, the easier it is for clients to say yes.

6. Be Consistent and Confident

Once you’ve designed your offering, own it.

• Talk about it consistently across your website, social media, and marketing materials.
• Don’t compare yourself to others. Stop scrolling social media and focus on your audience and offers.
• Show up with confidence, knowing that you’re offering a solution your clients genuinely need.

What Makes You Different Is How You Serve

At the end of the day, what sets you apart isn’t just what you offer—it’s how you offer it.

The way you approach client relationships, the unique process you’ve developed, and the results you deliver are what make your business stand out.

So here’s your action plan:

1. Identify your natural talents and skills.
2. Listen to your audience and identify their biggest struggles.
3. Design a simple, focused offering that solves one clear problem.
4. Walk your clients through a clear journey that highlights the transformation.
5. Show up consistently and confidently.

Final Thoughts: Be the Solution

Businesses that succeed don’t just “do what they love”—they find a gap in the market and become the solution their audience is looking for.

So here’s my challenge to you: stop serving yourself, start serving your clients, and watch your business transform.

If you’re feeling stuck and need help designing your offerings, let’s chat. Book a free 20-minute brand audit, and together, we’ll create an offer that attracts your ideal clients and sets your business apart.