Launching a new website is an exciting milestone, but the journey doesn’t stop at eye-catching design or seamless functionality. To truly connect with your audience and achieve your business goals, the words on your site must work just as hard as its visuals. Professional copywriting transforms a website from a static page into an engaging, […]

Brand design is the heartbeat of a small business, defining its identity and shaping how it is perceived by the world. It’s more than a logo or a color palette; brand design embodies your values, personality, and promise to customers. For small businesses, strong brand design can elevate visibility, foster trust, and create lasting connections […]

Brand design is more than a logo or a color scheme; it’s the very essence of how your business is perceived by the world. For small businesses, brand design becomes a strategic tool that conveys values, creates emotional connections, and builds lasting customer relationships. In a marketplace brimming with competitors, having a well-conceived brand design […]

At the core of every successful brand lies a thoughtful and meticulously crafted brand strategy. Far beyond just visual aesthetics like logos or color palettes, a robust brand strategy is a comprehensive framework that defines how a business communicates its values, mission, and purpose to the world. It’s about creating a cohesive identity that resonates […]

Brand collateral is the collection of materials and assets that visually communicate your company’s identity and values. It’s how you ensure that every interaction with your audience reinforces your brand’s image and message. From business cards to digital profiles, brand collateral is the foundation of a cohesive and recognizable identity. In this guide, we’ll break […]

Navigate the Complexities of Rebranding with Confidence and Purpose Rebranding is a transformative strategy that can reinvigorate your business, align your brand with market shifts, and capture the evolving preferences of your target audience. Yet, it’s no simple feat—rebranding requires a deliberate and strategic approach to ensure lasting success. In this guide, we’ll explore each […]

In the competitive world of female luxury services, having a compelling brand story isn’t just a nice-to-have—it’s an essential tool for differentiation, connection, and success. A well-crafted narrative defines your brand identity, establishes an emotional connection with your audience, and ensures your services stand out in a crowded market. At Liberty Type, we specialize in […]

At Liberty Type, we know that therapists face unique challenges when it comes to branding and marketing. For decades, mental health services were stigmatized, shrouded in misunderstandings, and often avoided due to fear or shame. However, the landscape is changing, and with it comes the opportunity for therapy centers to stand out with branding that […]

If you’d heard of Sofia Richie before April 2023, it was likely in headlines framing her as a “nepo baby,” party girl, or the too-young girlfriend of party-boy Scott Disick. Fast forward to her wedding weekend in the South of France, and Sofia Richie has undergone one of the most talked-about image transformations in recent […]

In today’s crowded marketplace, where new businesses seem to pop up daily, standing out has become a monumental challenge. Many entrepreneurs fall into the trap of mediocrity—creating cookie-cutter brands that blend into the sea of sameness. This phenomenon has only grown with the accessibility of templated solutions for websites, branding, and marketing. Yet, the very […]

In today’s crowded marketplace, a well-crafted brand strategy isn’t optional—it’s essential. A robust brand strategy is the foundation upon which businesses build their identity, connect with their ideal audience, and drive sustainable growth. At Liberty Type, we specialize in helping businesses like yours develop and execute strategies that position them as leaders in their industry. […]

Does your brand feel more like a DIY side project than a polished, professional authority? You’re not alone. Many business owners, especially in creative industries, struggle to build a brand that communicates their expertise and attracts their ideal audience. That’s where Liberty Type comes in. In this case study, we’re sharing how we helped Jessica […]

Introduction: The Importance of Authority for Thought Leaders As business owners, thought leaders, and industry experts, your website is often the first interaction a potential client has with you. It’s not just a digital business card—it’s a stage where you showcase your authority, credibility, and expertise. In today’s crowded online space, these elements are key […]

Crafting a Memorable Brand: The Tullabee Case Study Building a brand that captivates your audience, reflects your mission, and leaves a lasting impression is no small feat. It takes strategy, creativity, and a deep understanding of your target market. This is the story of how we partnered with Tullabee, a high-end children’s boutique and sister […]

Over the past seven years, our agency has masterfully crafted copy for hundreds of clients, ensuring their messages resonate with their target audience and drive conversions on their websites. I’m often asked how we manage to write such compelling copy for diverse clients across various industries. The secret lies in our Connection and Conversion Formula, […]

6 Essential Social Media Content Styles to Boost Engagement and Grow Your Small Business As a small business owner, social media can feel like a maze. What kind of content should you post? How do you keep your audience engaged? How do you convert followers into clients? The secret lies in variety. By strategically using […]

5 Tips for Creating High-Quality Content as a Female Leader Creating high-quality content is more than just a box to check—it’s a powerful way to build your brand, establish authority, and connect with the right audience. As a female entrepreneur or leader, your content is often the first impression someone has of your business. It’s […]

The Power of Storytelling in Branding: How to Stand Out and Connect We all love a good story. Whether it’s a gripping movie, a favorite childhood book, or a tale told over dinner, stories have the power to engage, inspire, and connect us. Great brands know this and leverage storytelling to stand out and make […]

How to Create a Strong Marketing Strategy That Actually Works Let’s be real: talking about yourself and promoting your business doesn’t come naturally to most people. It’s probably not why you started your business in the first place. But here’s the truth—marketing is essential if you want to attract the right clients, build brand awareness, […]

The Role of Copywriting in Building Your Online Presence In 2019, I made a bold move. I took my 6+ years of experience in copywriting and branding and made website copywriting a mandatory piece of our process at Liberty Type. It was a total game-changer—not just for us, but for our clients’ success. Before that […]