Introduction

I know what it’s like to feel stuck in a crowded marketplace. You’re doing great work, pouring your heart into your business, but you still feel like an option—just one of many.

Let me tell you something I’ve learned over the years: It’s not enough to be good at what you do. You need to be unforgettable.

My mission at Liberty Type has always been simple: to help small businesses like yours stand out boldly, tell their story powerfully, and become the only choice for your clients—not just an option among many.

In this article, I’m sharing what it takes to go from blending in to breaking through.

1. Why Most Businesses Blend In

I’ve worked with over 250 brands, and here’s what I’ve seen time and again: Most businesses blend in because they focus on the wrong things.

• They mimic their competitors instead of embracing what makes them unique.
• They chase trends without asking what their audience really wants.
• They treat branding as just a logo or color scheme, instead of a full experience.

I first noticed this problem back when I was a journalist. I was covering incredible small businesses that had amazing products and services, but they couldn’t break through the noise. They didn’t have a brand that demanded attention.

That’s when I realized: If no one’s noticing you, it’s not because you’re not good enough. It’s because your brand isn’t showing them why they should care.

2. What Does “Becoming the Only Choice” Mean?

AWhen I talk about becoming the only choice, I mean positioning your brand so powerfully that your clients feel like working with you is a must.

Here’s what that looks like:

• You’re not competing on price—you’re competing on value.
• You’re not chasing every customer—you’re attracting the right ones.
• You’re not just another option—you’re the option.

At Liberty Type, this is exactly what I help businesses do. My job is to take you from invisible to unmissable.

3. My Journey: From Journalism to Brand Disruption

If you’re wondering how I got here, let me take you back to the beginning.

I started my career as a journalist in Philadelphia, where I learned the power of storytelling. But as much as I loved telling other people’s stories, I kept noticing a problem:

Small businesses with incredible potential were struggling to be seen.

After I had my first baby, I decided to take the leap. With a newborn on my chest and a laptop in my lap, I taught myself design and web development. I had no formal training—just a drive to help small businesses stand out.

That’s how Liberty Type was born.

What started as me, a baby, and a dream has grown into a six-figure agency helping hundreds of businesses build brands that are bold, strategic, and impossible to ignore.

4. How to Position Yourself as the Only Choice

Over the years, I’ve developed a framework to help businesses stand out. Here’s how you can do it:

Step 1: Own Your Unique Story

Your story is your most valuable asset. It’s what connects you to your audience in a way no one else can.

Ask yourself:

• Why did you start this business?
• What makes you different from anyone else in your industry?
• What transformation do you deliver to your clients?

When I work with clients, this is where we start—because if your brand doesn’t have a clear story, you’re just noise in the background.

Step 2: Find Where You’re Blending In

One of the first things I ask my clients is:
“Where are you playing it safe?”

Maybe your messaging is generic. Maybe your offers look the same as everyone else’s. Wherever you’re blending in is exactly where you need to disrupt.

Step 3: Build a Bold, Strategy-First Brand

Here’s the thing: Great branding doesn’t happen by accident. It’s intentional, and it starts with strategy.

When I rebranded Liberty Type, I didn’t just choose colors and fonts. I asked:

• What do I want my audience to feel when they interact with me?
• How do I want them to see themselves in my work?

If you don’t know the answers to these questions, it’s time to dig deeper.

5. What to Expect on The Disruptor Podcast

I created my podcast, The Disruptor, to share everything I’ve learned about standing out, telling your story, and building a brand that lasts.

Here’s what you can expect:

• Solo Episodes: I share the strategies I use to help my clients grow, plus the lessons I’ve learned building my own business.
• Interviews with Disruptors: From thought leaders to entrepreneurs, I talk to people who’ve boldly carved out their own space.
• Real Stories: I believe in showing you the messy middle, not just the polished result.

If you’re looking for inspiration and actionable advice, this podcast is for you.

6. Why Branding Is More Than Just a Logo

This is something I tell every client: Branding is so much more than a logo or a color palette.

Your brand is:

• How people feel when they interact with you.
• The reputation you build through consistent messaging and experiences.
• The thing that makes you memorable—and trusted.

At Liberty Type, I help businesses move beyond the surface. Together, we create brands that feel like home to the right audience.

7. Take Action: Start Disrupting Your Market Today

So, here’s my question for you:
Where in your business are you blending in, and what’s one thing you can do today to start disrupting?

Here’s where to start:

1. Audit your brand—does it truly reflect the business you’ve built?
2. Identify one way to differentiate yourself. Maybe it’s your messaging, your offers, or how you show up.
3. Tell your audience why you’re not just another option—share your story, your value, and your unique perspective.

If you’re ready to take the next step, I’d love to help. I offer free 20-minute brand audits to uncover what’s holding you back and create a plan to move forward.

Book yours here.

Conclusion

Standing out in a crowded market isn’t about being louder or trendier. It’s about clarity, connection, and owning your unique story.

If you’ve been feeling stuck, let’s fix that. You deserve to be seen, trusted, and chosen—not just as an option, but as the only choice. Start today.