Talking about yourself and promoting your business may not be easy (it’s likely not why you started this business in the first place) – but it is absolutely essential for attracting and retaining customers, building brand awareness, and of course… increasing that bottom line. The sticky spot about marketing? The results aren’t immediate – and […]

In 2019, I combined my 6+ years of experience in copywriting and building brands and made website copy a mandatory piece of our process when working with clients. It was a total game-changer. Until then, our clients needed to provide us with all of the details on their brand voice, messaging, positioning, and even their […]

As the owner of a successful marketing and branding agency, I understand the importance of having a strong marketing strategy for any business. But as a sole practitioner or owner of a large therapy center, you may be wondering why marketing is even necessary for your practice. After all, your focus is on helping your […]

As a female founder and business owner, I understand the unique challenges and opportunities that come with building and growing a business. One of the most important aspects of running a successful business is having a strong online presence. In today’s digital age, it’s crucial for female founders and business owners to showcase their skills, […]

There’s no doubt that there is more to your brand than a logo. BUT….. Your logo is the first thing most people will see. It’s what catches people’s eye right off the bat. 75% of people recognize a brand by its logo – it’s what people remember. So we want it to be good, right? […]

The ‘work with me’ page is one of the most important pages on your website. It is where you’ll be able to share all the details and value behind what you do! This page has one chief goal – to get your prospect to the next step. That next step can be anything from booking […]

Hear me out: Hiring a creative agency is a lot like picking a spouse.  Choosing a creative agency is the beginning of a (hopefully – if you pick the right one) long relationship. They are your co-captain in the sailing of the ship that is your business, so to speak. You will invest quite a […]

You have 90 seconds to form an impression of your brand – what impressions do you want to communicate? Did you know color psychology is a thing? In fact, colors determine 85% of purchasing decisions! So when you sit down to create a logo and website, you want to make sure you’re using color psychology […]

“Your brand is your promise to your customer” – Entreprenuer. Let’s start there.  A brand is more than a logo. A brand is what sets you apart. A brand is what allows you to build the bridge from your business into the community. A brand helps build relationships, create loyal customer retention, and turn your […]

There are so many important things to include when building your website – but your about page is one of the most crucial. Your about page is the section that your ideal client will go to when they’re already interested in what you do and want to learn more about the person behind the service […]

I’m sure you already know that testimonials from past clients are one of the most valuable things you can have. Sure, they help you show off the ‘social proof’ behind the work on your website, but do you know they can also be used inside your business to help you identify your ideal client? To […]

So you’ve decided you need a website or an elevated online presence and you’re on the hunt for the best website platform. You put up a poll in a Facebook group and you get nearly equal votes for Squarespace, WordPress, and Showit. Now you’re in analysis paralysis mode trying to compare website platforms and figure […]