Search and Visibility

Most business owners think getting featured in Forbes or on TV is about connections or luck.But according to Nicole Pearl, it’s about understanding people. Nicole spent more than twenty years in media — from beauty editor to on-air expert to PR coach — and she’s lived both sides of the pitch inbox. She’s the woman […]

Most entrepreneurs say they “want to know their numbers.”But what they really mean is:“I want to feel safe looking at them.” In this week’s episode of As Good As You Are, I sat down with Kelsey Silver—a data detective and former marriage and family therapist who helps six- and seven-figure business owners uncover the story […]

If you’ve ever felt like social media is a hamster wheel you can’t escape, this conversation will be a breath of fresh air. In this episode of As Good As You Are, I sat down with Monica Monfre Scantlebury—educator, coach, and community-builder—to talk about growing your business offline. Monica is the founder of the Leverage […]

Summer launches don’t have to be slow. In this episode of As Good As You Are, I sat down with Nikki Trailor—launch strategist, marketing coach, and host of Marketing Icks—to talk about what it really takes to make money in your business when the rest of the internet is on vacation. Nikki built her business […]

Meghan Markle is one of the most recognized women in the world. She has the influence, the global platform, and a compelling personal story—the perfect ingredients for a powerful, lasting brand. And yet, her brand ventures—whether it’s As Ever, her Netflix docuseries, or the now-canceled Spotify deal—haven’t quite resonated the way they could have. They’ve […]

Why Copywriting Is the Secret Weapon of Successful Website Design and Branding In a world of beautifully designed websites, there’s one key element that often gets overlooked—but it’s the one that makes the biggest impact: copywriting. The words on your website don’t just “fill space.” They define who you are, connect with your audience, and […]

Your website can be your greatest marketing tool—if you use it right. In today’s crowded digital landscape, showing up on Google matters more than ever. But for many entrepreneurs, SEO (Search Engine Optimization) feels overwhelming or inaccessible. In this episode of As Good As You Are, I sat down with Laura Jawad, an SEO strategist […]

Your website’s home page is prime real estate. It’s the first thing potential clients see, and within seconds, they’ve already decided whether to stick around or click away. The tricky part? Many websites are visually stunning but miss the mark when it comes to clarity, connection, and conversions. The good news? With a few strategic […]

Let’s be honest: every business owner wants a website that works—one that actually converts visitors into clients. But too often, websites look pretty but fall short of their main goal: getting people to take action. Here’s the thing: boosting conversions doesn’t have to be complicated. You don’t need fancy gimmicks, over-the-top designs, or tech wizardry. […]

Most people who know me personally would probably say I’m equal parts helpful and blunt. I’m that friend—the one who listens to your problems, offers clear (sometimes blunt) advice, and helps you cut through the noise. In business, I approach things the same way. I don’t sugarcoat what you want to hear—I tell you what […]

Success doesn’t have to mean sacrificing your life, your health, or your family. In today’s noisy business world, we’re told to hustle harder, post daily, and chase constant growth—but what if you could build a thriving business and design a life that works for you? In this episode of As Good As You Are, I […]

Let’s face it: most of us want to plan out our year, but it can feel overwhelming. Between the unpredictability of running a business and our own creative energy, mapping out an entire 12 months feels like an impossible task. But here’s what I’ve learned: the more intentional you are about planning, the more freedom […]

The holidays can feel like an endless race for attention, especially for service-based businesses. When the noise is loud and everyone seems focused on selling, it’s easy to feel like you’re getting drowned out. But here’s the thing: The holidays aren’t just about quick sales—they’re about connection, reflection, and setting intentions for the future. In […]

Podcasting isn’t just for storytelling or industry insights—it’s an untapped goldmine for turning exposure into revenue. In this episode, I sit down with Beth Nydick, founder of The F.A.M.E. Lab and a media expert whose strategic approach has helped entrepreneurs transform podcast appearances into $10,000 opportunities. Beth’s resume speaks volumes. From being featured in Oprah, […]

How do you build a business that not only hits 7-figure success but also gives you the flexibility to move your family to the south of France for a year? For Gemma Bonham-Carter, the answer lies in streamlined systems, smart strategies, and bold ideas. From blogger to course creator to trusted leader in online business […]

Gen Z is rewriting the rules of wellness marketing—and, honestly, marketing as a whole. This generation is flipping the script on what it means to be “healthy” and how brands should connect with their audience. For years, wellness has been portrayed as something aspirational: picture-perfect influencers sipping green juice, polished yoga sessions on tropical beaches, […]

In a world where businesses are competing to be the loudest, quiet luxury is redefining what it means to stand out. It’s a trend that doesn’t shout for attention—it earns it. I’ve been watching this shift with excitement. What started in the world of luxury fashion has turned into a movement that’s influencing every industry. […]

AI is everywhere. It’s creating content, generating visuals, automating tasks, and reshaping how we do business. With tools like ChatGPT, MidJourney, and Canva AI, the playing field has leveled—everyone has access to the same powerful resources. So how does your brand stand out when the content landscape is saturated with AI-generated everything? Here’s the secret: […]

Launching a new website is an exciting milestone, but the journey doesn’t stop at eye-catching design or seamless functionality. To truly connect with your audience and achieve your business goals, the words on your site must work just as hard as its visuals. Professional copywriting transforms a website from a static page into an engaging, […]

Crafting a website that converts visitors into loyal customers is both an art and a science. At Liberty Type, we focus on creating websites that captivate, engage, and inspire action. This means blending exceptional design, strategic thinking, expert copywriting, and seamless SEO integration to ensure every element of your website contributes to its ultimate goal: […]

Selecting the right web designer is one of the most important decisions a small business can make. Your website is often the first interaction potential customers have with your brand, and its design can significantly influence their perceptions, trust, and likelihood to engage with your business. A well-designed website isn’t just visually appealing—it’s functional, user-friendly, […]

At the core of every successful brand lies a thoughtful and meticulously crafted brand strategy. Far beyond just visual aesthetics like logos or color palettes, a robust brand strategy is a comprehensive framework that defines how a business communicates its values, mission, and purpose to the world. It’s about creating a cohesive identity that resonates […]

A content calendar, also known as an editorial calendar, is an invaluable tool for organizing and optimizing your content marketing efforts. It provides structure to your campaigns, ensures consistent messaging, and helps align your content with business goals. Whether you’re running a solo business or managing a team, creating a content calendar can simplify your […]

Creating on-brand messages is a cornerstone of establishing a strong and recognizable brand identity. Consistency across communication channels ensures your audience connects emotionally and identifies with your brand. In this guide, we’ll explore the importance of brand messaging, actionable steps for crafting it, and how to use tailored ‘gut-check’ questions to maintain alignment with your […]

Launching a new brand or rebranding an existing one is a pivotal moment for your business. This exciting endeavor comes with the challenge of making a lasting impression and setting the stage for long-term success. A well-thought-out brand launch strategy is essential to build momentum, generate buzz, and create meaningful connections with your target audience. […]

In today’s competitive digital landscape, blogging has become a cornerstone of effective marketing strategies for businesses of all sizes. While social media, email marketing, and other channels are powerful tools, blogging remains a uniquely effective way to connect with your audience, establish authority, and drive meaningful results for your brand. Let’s explore the importance of […]

As an entrepreneur, time is your most valuable resource. Between managing clients, strategizing growth, and overseeing daily operations, carving out time for content creation can feel overwhelming. That’s where batch content creation comes in. This productivity hack involves dedicating focused blocks of time to create multiple pieces of content in one sitting, freeing you from […]

Since the dawn of time, stories have captivated human beings. They have the unique ability to engage, entertain, and educate all at once. In the world of business and marketing, mastering storytelling is more than an art—it’s a strategy. A storytelling content strategy allows you to craft compelling messaging that resonates deeply with your audience, […]

Creating high-quality content is crucial for any business aiming to engage its audience and drive growth. However, consistently producing content can be time-consuming and pull valuable resources away from other important aspects of your business. With the launch of our content creation service, Content Freedom Club, we’re here to help you understand the immense benefits […]

A robust and consistent content marketing strategy is a cornerstone of building brand awareness, engaging your audience, and driving meaningful business growth. Without a strategic approach, your content can feel directionless, leading to missed opportunities and wasted time. In this post, we’ll dive into the transformative benefits of consistent content creation and how it can […]

At Liberty Type, we know that therapists face unique challenges when it comes to branding and marketing. For decades, mental health services were stigmatized, shrouded in misunderstandings, and often avoided due to fear or shame. However, the landscape is changing, and with it comes the opportunity for therapy centers to stand out with branding that […]

Does your brand feel more like a DIY side project than a polished, professional authority? You’re not alone. Many business owners, especially in creative industries, struggle to build a brand that communicates their expertise and attracts their ideal audience. That’s where Liberty Type comes in. In this case study, we’re sharing how we helped Jessica […]

As business owners, thought leaders, and industry experts, your website is often the first interaction a potential client has with you. It’s not just a digital business card—it’s a stage where you showcase your authority, credibility, and expertise. In today’s crowded online space, these elements are key to distinguishing yourself and attracting your ideal audience. […]

In today’s crowded marketplace, a compelling Unique Value Proposition (UVP) is the key to standing out, resonating with your ideal audience, and driving conversions. Your UVP is a succinct statement that communicates the unique value your business offers, answering the question every potential client is asking: “Why should I choose you over the competition?” A […]

As a small business owner, social media can feel like a maze. What kind of content should you post? How do you keep your audience engaged? How do you convert followers into clients? The secret lies in variety. By strategically using a mix of six essential content styles, you can captivate your audience, strengthen your […]

We all love a good story. Whether it’s a gripping movie, a favorite childhood book, or a tale told over dinner, stories have the power to engage, inspire, and connect us. Great brands know this and leverage storytelling to stand out and make us feel part of something bigger. In today’s oversaturated market, storytelling is […]

Let’s be real: talking about yourself and promoting your business doesn’t come naturally to most people. It’s probably not why you started your business in the first place. But here’s the truth—marketing is essential if you want to attract the right clients, build brand awareness, and grow your bottom line. The tricky part? Results take […]

As a female founder, you’re not just building a business—you’re shaping your legacy. But in today’s digital-first world, a standout online presence isn’t optional. It’s essential. Here’s the truth: your online presence can make or break opportunities. It’s often the first impression potential clients, partners, or collaborators get of you and your work. So, how […]

Your ‘Work With Me’ page is one of the most critical sections of your website. Why? Because this is the page where curious prospects decide whether or not to take the next step with you. Whether that’s booking a call, filling out an application, or even purchasing on the spot, your ‘Work With Me’ page […]

Your about page is one of the most crucial sections of your website, and here’s why: By the time someone clicks on your about page, they’re already intrigued by what you do. They’re not just curious—they’re looking for a reason to trust you. They want to know: But here’s the twist: your about page isn’t […]

You already know that testimonials are one of the most valuable assets you can have as a business owner. They’re the ultimate social proof—real people showing potential clients that success with you is not just possible but achievable. But testimonials can do so much more than decorate your website. When used strategically, they can help […]

You’ve decided it’s time for a website—something polished, professional, and aligned with your brand. So you start doing your research. Maybe you post a poll in a Facebook group or chat with friends, and you get a dizzying mix of recommendations: Now, you’re stuck in analysis paralysis. Which platform is best? Which one will give […]

One of the most common questions I hear on calls with potential clients is: “How do I know if this brand or website will grow with me?” It’s a smart question. After all, your brand isn’t static—it’s a living, evolving representation of your business. Over time, as you grow, shift, and scale, your brand will […]

Let me guess: when you hear the words “elevator pitch,” you roll your eyes. You’re not riding elevators all day, and even if you were, you’re not striking up conversations with strangers. I get it. You don’t need to corner people in small metal boxes to explain your business. But here’s the thing—you do need […]