Brand collateral is a collection of materials and assets that visually represent your company and its values. It serves to create a consistent and cohesive identity for your business, helping customers recognize and connect with your brand everywhere it appears. Since this is a question we get often, I thought it would be helpful for […]

Navigate the Complexities of Rebranding with Confidence and Purpose Rebranding is a powerful strategy to revitalize your business, adapt to evolving market conditions, and align with your target audience’s changing preferences. However, it’s also a complex and delicate process that requires careful planning, execution, and adaptation. In this comprehensive guide, we’ll walk you through the […]

At Liberty Type, we understand the challenges that therapy centers face when it comes to creating approachable and effective branding and messaging. For too long, therapy and mental health have been stigmatized and misunderstood, leading many people to avoid seeking the help they need. That’s why we’re passionate about helping therapy centers break the status […]

In today’s digital age, it seems like new businesses and brands are emerging everywhere you look. With countless entrepreneurs competing for the attention of their target audience, many find themselves falling into the trap of mediocrity – creating generic brands that blend into the background. The internet has become a vast sea of sameness, making […]

A Guide for Thought Leaders As business owners, thought leaders, and industry experts, it’s crucial to establish your authority, credibility, and expertise to distinguish yourself within your field and attract your ideal clientele. One of the most effective platforms for achieving this is your website. Your website often serves as the initial point of contact […]

Over the past seven years, our agency has masterfully crafted copy for hundreds of clients, ensuring their messages resonate with their target audience and drive conversions on their websites. I’m often asked how we manage to write such compelling copy for diverse clients across various industries. The secret lies in our Connection and Conversion Formula, […]