Brand archetypes are powerful tools that can help you create a strong and consistent brand identity. Developed by Swiss psychiatrist Carl Jung and later adapted for branding by Carol S. Pearson and Margaret Mark, archetypes are universally recognized symbols or character types that evoke specific emotions and resonate deeply with consumers. By understanding and leveraging […]

One of the most critical aspects of building a successful business is assembling a team that shares the vision and values you’ve established. When your team is aligned with the mission, they are more likely to be motivated, productive, and dedicated to achieving the goals. But assembling the right team isn’t easy, and it’s taken […]

In the world of luxury service providers, delivering an unparalleled experience to clients is paramount. The quality of services and their impact on clients’ lives is a source of pride. However, one crucial aspect that often goes overlooked is the significance of the brand voice. Identifying Your Brand Voice Before diving into the development process, […]

Brand collateral is a collection of materials and assets that visually represent your company and its values. It serves to create a consistent and cohesive identity for your business, helping customers recognize and connect with your brand everywhere it appears. Since this is a question we get often, I thought it would be helpful for […]

As a successful agency owner, and soon-to-be mother of three, I know firsthand the importance of striking a balance between running a thriving business and nurturing a growing family. As I enter the final stages of my pregnancy, I am excited to share with you how I am preparing for my maternity leave, and how […]

Navigate the Complexities of Rebranding with Confidence and Purpose Rebranding is a powerful strategy to revitalize your business, adapt to evolving market conditions, and align with your target audience’s changing preferences. However, it’s also a complex and delicate process that requires careful planning, execution, and adaptation. In this comprehensive guide, we’ll walk you through the […]

Elevate Your Business with a Compelling Narrative that Resonates with Your Audience The power of a compelling brand story cannot be overstated, especially in the female luxury service industry. A well-crafted narrative not only defines your brand identity but also establishes an emotional connection with your target audience, setting you apart from the competition. In […]

At Liberty Type, we understand the challenges that therapy centers face when it comes to creating approachable and effective branding and messaging. For too long, therapy and mental health have been stigmatized and misunderstood, leading many people to avoid seeking the help they need. That’s why we’re passionate about helping therapy centers break the status […]

If you heard Sofia Richie’s name before last week it was likely from press outlets dignifying her as a party girl, “nepo baby”, or as party-boy Scott Disick’s too-young-for-him girlfriend. Then, this past weekend, a barely heard from Sofia Richie emerged from the shadows in what some are calling the true royal wedding. Vogue is […]

In today’s digital age, it seems like new businesses and brands are emerging everywhere you look. With countless entrepreneurs competing for the attention of their target audience, many find themselves falling into the trap of mediocrity – creating generic brands that blend into the background. The internet has become a vast sea of sameness, making […]

At Liberty Type, we believe that a robust brand strategy is crucial for any business aiming to grow, scale, and convey a clear message. Without a well-defined brand strategy, businesses risk confusing their target audience, lacking differentiation from competitors, and missing chances to engage potential customers. Brand strategy is the bedrock of any thriving business, […]

Lessons From Branding Jessica Whitaker Are you tired of your brand being perceived as just another DIY endeavor? Do you want to be recognized as a professional authority in your industry? If so, you’re not alone. Many business owners struggle with establishing themselves as credible and trustworthy experts in their field. That’s where Liberty Type […]

kickstarting your brand evolution

launch

05

selling for you 24/7

web design

04

differentiating you in your space

branding

03

connecting you to your people

copywriting

02

setting the perfect foundation

strategy

01
1 week

kickstarting your brand evolution

launch

05

5 weeks

selling for you 24/7

web design

04

2 weeks

differentiating you in your space

branding

03

2 weeks

connecting you to your people

copywriting

02

2 weeks

setting the perfect foundation

strategy

01

Watch our Creative Director, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.

Our 12-week master plan to completely revolutionize your brand

The Liberty Type Blueprint

1 week

launch

05

5 weeks

web design

04

2 weeks

branding

03

2 weeks

copywriting

02

2 weeks

strategy

01

Watch our Creative Director, Amanda Burg, breakdown how we build cohesive brands from strategy to launch in just 3 months.

Our 12-week master plan to completely revolutionize your brand

The Liberty Type Blueprint

free resource

The Brand Clarity Blueprint

Dive deep into understanding your ideal client, crystallize your offerings, and set tangible goals that propel your brand forward.