If you’re a seasoned professional—a dentist, interior designer, chiropractor, therapist, or any other expert who has spent years building a solid reputation—then you may have noticed a shift in your industry. Clients are making different decisions, new competitors are entering the scene, and the way people choose businesses doesn’t feel the way it used to. […]

Meghan Markle is one of the most recognized women in the world. She has the influence, the global platform, and a compelling personal story—the perfect ingredients for a powerful, lasting brand. And yet, her brand ventures—whether it’s As Ever, her Netflix docuseries, or the now-canceled Spotify deal—haven’t quite resonated the way they could have. They’ve […]

If you want to attract high-end clients, raise your prices, and position yourself as a premium brand, you need to do more than just increase your rates—you need to elevate the way your brand is perceived. Luxury brands don’t just sell a product or service. They sell an experience, an identity, and a level of […]

If you’ve ever wondered why some businesses effortlessly attract premium clients while others struggle to justify their rates, the answer isn’t in the service they provide—it’s in the perception they create. Luxury branding is not about just slapping a higher price tag on your offer and hoping people see you differently. It’s about understanding the […]

Why Copywriting Is the Secret Weapon of Successful Website Design and Branding In a world of beautifully designed websites, there’s one key element that often gets overlooked—but it’s the one that makes the biggest impact: copywriting. The words on your website don’t just “fill space.” They define who you are, connect with your audience, and […]

Introduction: Why Your Website Is Your Best Asset Your website can be your greatest marketing tool—if you use it right. In today’s crowded digital landscape, showing up on Google matters more than ever. But for many entrepreneurs, SEO (Search Engine Optimization) feels overwhelming or inaccessible. In this episode of The Disruptor, I sat down with […]

Shape Psychology in Design: How Shapes Evoke Emotion and Impact Your Brand There’s no doubt about it—your brand is so much more than just your logo. It’s your messaging, your visuals, your voice, and how people feel when they interact with you. BUT… Your logo matters. A lot. Why Your Logo Matters Your logo is […]

How to Get Clients to Respect Your Time (and Why It Starts With You) If you’re a service-based business owner, you’ve likely experienced this: Here’s the hard truth: you teach clients how to treat you. If you’re tired of feeling undervalued or overworked, it’s time to take control. Setting boundaries doesn’t just protect your time—it […]

4 Simple Ways to Transform Your Home Page for More Conversions Your website’s home page is prime real estate. It’s the first thing potential clients see, and within seconds, they’ve already decided whether to stick around or click away. The tricky part? Many websites are visually stunning but miss the mark when it comes to […]

2 Ways to Boost Your Website Conversions (Without Overcomplicating It) Let’s be honest: every business owner wants a website that works—one that actually converts visitors into clients. But too often, websites look pretty but fall short of their main goal: getting people to take action. Here’s the thing: boosting conversions doesn’t have to be complicated. […]

Introduction: The Power of Staying Grounded in Business Running a business comes with its highs and lows: the thrill of growth, the stress of setbacks, and everything in between. But what if there was a way to stay grounded, manage those emotional rollercoasters, and find clarity even during chaos? Enter EFT tapping—a science-backed tool that […]

How to Build a Unique Framework That Makes Your Process Clear and Converts Clients Beautiful websites can sometimes be the biggest culprits of confusion. When potential clients land on your site, they’re asking one critical question: “Can you solve my problem?” But too often, service providers make the process unnecessarily complex or vague. Here’s the […]

How to Design Your Offerings to Attract Your Ideal Clients Most people who know me personally would probably say I’m equal parts helpful and blunt. I’m that friend—the one who listens to your problems, offers clear (sometimes blunt) advice, and helps you cut through the noise. In business, I approach things the same way. I […]

How To: Attract Your Ideal Client If you’re a small business owner, you know this struggle all too well: finding and attracting your ideal client can feel like one of the hardest battles you’ll face. But here’s the thing—you don’t need (and can’t possibly serve) everyone. When you try to appeal to everyone, you end […]

Introduction: Success on Your Own Terms Success doesn’t have to mean sacrificing your life, your health, or your family. In today’s noisy business world, we’re told to hustle harder, post daily, and chase constant growth—but what if you could build a thriving business and design a life that works for you? In this episode of […]

Introduction: Why Yearly Business Planning Is the Key to Success Let’s face it: most of us want to plan out our year, but it can feel overwhelming. Between the unpredictability of running a business and our own creative energy, mapping out an entire 12 months feels like an impossible task. But here’s what I’ve learned: […]

Introduction: The Year Branding Changed Forever 2024 didn’t feel like “just another year” in business. From seismic cultural shifts to technological breakthroughs, this year forced brands to evolve—quickly. If 2023 was about keeping up, 2024 was about slowing down, cutting through the noise, and figuring out what actually works. For me, as a business owner […]

Introduction Healing from past trauma isn’t about fixing what’s “broken.” It’s about reconnecting with yourself, reclaiming your power, and moving forward with compassion. In this episode of The Disruptor, I sit down with Katie Kozlowski, a master energy and embodiment coach and the creator of the ShaktiBomb Way™. Katie shares her unique journey of healing […]

Introduction The holidays can feel like an endless race for attention, especially for service-based businesses. When the noise is loud and everyone seems focused on selling, it’s easy to feel like you’re getting drowned out. But here’s the thing: The holidays aren’t just about quick sales—they’re about connection, reflection, and setting intentions for the future. […]

Introduction Podcasting isn’t just for storytelling or industry insights—it’s an untapped goldmine for turning exposure into revenue. In this episode, I sit down with Beth Nydick, founder of The F.A.M.E. Lab and a media expert whose strategic approach has helped entrepreneurs transform podcast appearances into $10,000 opportunities. Beth’s resume speaks volumes. From being featured in […]

Introduction Standing out in a crowded market isn’t just about being different—it’s about being the only choice. In this episode of The Disruptor, I walk you through the exact strategies to position your brand so powerfully that your audience stops considering anyone else. I’m sharing everything from creating a memorable brand identity to building emotional […]

Introduction Public speaking is one of the most powerful ways to elevate your brand and grow your business—but for so many people, the fear of standing on a stage or even hitting “record” is paralyzing. In this episode of The Disruptor, I sit down with Laurie-Ann Murabito, a former painfully shy girl turned award-winning professional […]

Introduction If you’re feeling like your brand sounds just like everyone else—generic, safe, and forgettable—there’s a good reason for that. Most businesses skip the most important part of branding: developing their authentic brand voice. In this episode of The Disruptor, I dive deep into why your voice matters, how to make it real and relevant […]

Introduction How do you build a business that not only hits 7-figure success but also gives you the flexibility to move your family to the south of France for a year? For Gemma Bonham-Carter, the answer lies in streamlined systems, smart strategies, and bold ideas. From blogger to course creator to trusted leader in online […]

Introduction Sometimes, the best ideas come when life forces us to pause. For Linda Sidhu, a cancer diagnosis led to an unexpected shift—one that transformed her business and brought to life a community like no other: The Mixer Mind. In this episode of The Disruptor, I sat down with Linda, a quiz strategist turned community […]

Introduction Gen Z is rewriting the rules of wellness marketing—and, honestly, marketing as a whole. This generation is flipping the script on what it means to be “healthy” and how brands should connect with their audience. For years, wellness has been portrayed as something aspirational: picture-perfect influencers sipping green juice, polished yoga sessions on tropical […]

Introduction Jen Hartmann’s story is anything but conventional. From her days as a nationally ranked BMX racer to leading NEAT, a boutique PR agency that works with ambitious startups and Fortune 500 giants, her journey is packed with lessons on taking risks, embracing quick pivots, and building an unshakable business. In this episode of The […]

Introduction In a world where businesses are competing to be the loudest, quiet luxury is redefining what it means to stand out. It’s a trend that doesn’t shout for attention—it earns it. I’ve been watching this shift with excitement. What started in the world of luxury fashion has turned into a movement that’s influencing every […]

Introduction AI is everywhere. It’s creating content, generating visuals, automating tasks, and reshaping how we do business. With tools like ChatGPT, MidJourney, and Canva AI, the playing field has leveled—everyone has access to the same powerful resources. So how does your brand stand out when the content landscape is saturated with AI-generated everything? Here’s the […]

Introduction I know what it’s like to feel stuck in a crowded marketplace. You’re doing great work, pouring your heart into your business, but you still feel like an option—just one of many. Let me tell you something I’ve learned over the years: It’s not enough to be good at what you do. You need […]

Launching a new website is an exciting milestone, but the journey doesn’t stop at eye-catching design or seamless functionality. To truly connect with your audience and achieve your business goals, the words on your site must work just as hard as its visuals. Professional copywriting transforms a website from a static page into an engaging, […]

Brand design is the heartbeat of a small business, defining its identity and shaping how it is perceived by the world. It’s more than a logo or a color palette; brand design embodies your values, personality, and promise to customers. For small businesses, strong brand design can elevate visibility, foster trust, and create lasting connections […]

Crafting a website that converts visitors into loyal customers is both an art and a science. At Liberty Type, we focus on creating websites that captivate, engage, and inspire action. This means blending exceptional design, strategic thinking, expert copywriting, and seamless SEO integration to ensure every element of your website contributes to its ultimate goal: […]

Selecting the right web designer is one of the most important decisions a small business can make. Your website is often the first interaction potential customers have with your brand, and its design can significantly influence their perceptions, trust, and likelihood to engage with your business. A well-designed website isn’t just visually appealing—it’s functional, user-friendly, […]

Brand design is more than a logo or a color scheme; it’s the very essence of how your business is perceived by the world. For small businesses, brand design becomes a strategic tool that conveys values, creates emotional connections, and builds lasting customer relationships. In a marketplace brimming with competitors, having a well-conceived brand design […]

At the core of every successful brand lies a thoughtful and meticulously crafted brand strategy. Far beyond just visual aesthetics like logos or color palettes, a robust brand strategy is a comprehensive framework that defines how a business communicates its values, mission, and purpose to the world. It’s about creating a cohesive identity that resonates […]

A content calendar, also known as an editorial calendar, is an invaluable tool for organizing and optimizing your content marketing efforts. It provides structure to your campaigns, ensures consistent messaging, and helps align your content with business goals. Whether you’re running a solo business or managing a team, creating a content calendar can simplify your […]

Creating on-brand messages is a cornerstone of establishing a strong and recognizable brand identity. Consistency across communication channels ensures your audience connects emotionally and identifies with your brand. In this guide, we’ll explore the importance of brand messaging, actionable steps for crafting it, and how to use tailored ‘gut-check’ questions to maintain alignment with your […]

Launching a new brand or rebranding an existing one is a pivotal moment for your business. This exciting endeavor comes with the challenge of making a lasting impression and setting the stage for long-term success. A well-thought-out brand launch strategy is essential to build momentum, generate buzz, and create meaningful connections with your target audience. […]

A brand audit is a comprehensive evaluation of your brand’s current state, including its strengths, weaknesses, and opportunities for growth. By conducting a brand audit, you can gain valuable insights into how your brand is performing and identify areas for improvement. Whether you’re a DIY enthusiast or looking for a roadmap to guide you, this […]

Brand strategy is the foundation of how your business communicates its unique value, message, and identity to the world. At its core, a brand strategy blueprint consolidates all of these critical elements into one comprehensive document. In this post, we’ll dive into what a brand strategy blueprint entails, why it’s essential for your business, and […]

In today’s competitive digital landscape, blogging has become a cornerstone of effective marketing strategies for businesses of all sizes. While social media, email marketing, and other channels are powerful tools, blogging remains a uniquely effective way to connect with your audience, establish authority, and drive meaningful results for your brand. Let’s explore the importance of […]

As an entrepreneur, time is your most valuable resource. Between managing clients, strategizing growth, and overseeing daily operations, carving out time for content creation can feel overwhelming. That’s where batch content creation comes in. This productivity hack involves dedicating focused blocks of time to create multiple pieces of content in one sitting, freeing you from […]

Since the dawn of time, stories have captivated human beings. They have the unique ability to engage, entertain, and educate all at once. In the world of business and marketing, mastering storytelling is more than an art—it’s a strategy. A storytelling content strategy allows you to craft compelling messaging that resonates deeply with your audience, […]

Creating high-quality content is crucial for any business aiming to engage its audience and drive growth. However, consistently producing content can be time-consuming and pull valuable resources away from other important aspects of your business. With the launch of our content creation service, Content Freedom Club, we’re here to help you understand the immense benefits […]

A robust and consistent content marketing strategy is a cornerstone of building brand awareness, engaging your audience, and driving meaningful business growth. Without a strategic approach, your content can feel directionless, leading to missed opportunities and wasted time. In this post, we’ll dive into the transformative benefits of consistent content creation and how it can […]

Brand values are the guiding principles that shape every aspect of your business. They go beyond slogans or marketing phrases; they are the core beliefs that drive your decisions, shape your culture, and influence how your customers perceive your brand. Understanding how to create brand values and integrate them effectively is crucial for building an […]

Brand archetypes are essential tools for creating a brand identity that resonates deeply with your audience. Originating from the theories of Carl Jung, archetypes are universal symbols and character types that evoke specific emotions and connect with human psychology. They were later adapted for branding by Carol S. Pearson and Margaret Mark to help businesses […]

One of the most critical aspects of building a successful business is hiring team members who share the vision and values you’ve established. When your team is aligned with the mission, they are more likely to be motivated, productive, and dedicated to achieving the goals. That said, assembling the right team isn’t easy. It’s taken […]

For luxury service providers, delivering impeccable experiences is only part of the equation. A strong, consistent brand voice is equally essential to connect with your audience, establish authority, and differentiate your business in a competitive market. In this guide, we’ll explore the steps to identify, craft, and implement a brand voice that truly resonates. Step […]

Brand collateral is the collection of materials and assets that visually communicate your company’s identity and values. It’s how you ensure that every interaction with your audience reinforces your brand’s image and message. From business cards to digital profiles, brand collateral is the foundation of a cohesive and recognizable identity. In this guide, we’ll break […]

As a successful agency owner, and soon-to-be mother of three, I know firsthand the importance of striking a balance between running a thriving business and nurturing a growing family. As I enter the final stages of my pregnancy, I am excited to share my tips on maternity leave for business owners. Below, learn how you […]

Navigate the Complexities of Rebranding with Confidence and Purpose Rebranding is a transformative strategy that can reinvigorate your business, align your brand with market shifts, and capture the evolving preferences of your target audience. Yet, it’s no simple feat—rebranding requires a deliberate and strategic approach to ensure lasting success. In this guide, we’ll explore each […]

In the competitive world of female luxury services, having a compelling brand story isn’t just a nice-to-have—it’s an essential tool for differentiation, connection, and success. A well-crafted narrative defines your brand identity, establishes an emotional connection with your audience, and ensures your services stand out in a crowded market. At Liberty Type, we specialize in […]

At Liberty Type, we know that therapists face unique challenges when it comes to branding and marketing. For decades, mental health services were stigmatized, shrouded in misunderstandings, and often avoided due to fear or shame. However, the landscape is changing, and with it comes the opportunity for therapy centers to stand out with branding that […]

If you’d heard of Sofia Richie before April 2023, it was likely in headlines framing her as a “nepo baby,” party girl, or the too-young girlfriend of party-boy Scott Disick. Fast forward to her wedding weekend in the South of France, and Sofia Richie has undergone one of the most talked-about image transformations in recent […]

In today’s crowded marketplace, where new businesses seem to pop up daily, standing out has become a monumental challenge. Many entrepreneurs fall into the trap of mediocrity—creating cookie-cutter brands that blend into the sea of sameness. This phenomenon has only grown with the accessibility of templated solutions for websites, branding, and marketing. Yet, the very […]

In today’s crowded marketplace, a well-crafted brand strategy isn’t optional—it’s essential. A robust brand strategy is the foundation upon which businesses build their identity, connect with their ideal audience, and drive sustainable growth. At Liberty Type, we specialize in helping businesses like yours develop and execute strategies that position them as leaders in their industry. […]

Does your brand feel more like a DIY side project than a polished, professional authority? You’re not alone. Many business owners, especially in creative industries, struggle to build a brand that communicates their expertise and attracts their ideal audience. That’s where Liberty Type comes in. In this case study, we’re sharing how we helped Jessica […]

Introduction: The Importance of Authority for Thought Leaders As business owners, thought leaders, and industry experts, your website is often the first interaction a potential client has with you. It’s not just a digital business card—it’s a stage where you showcase your authority, credibility, and expertise. In today’s crowded online space, these elements are key […]

Crafting a Memorable Brand: The Tullabee Case Study Building a brand that captivates your audience, reflects your mission, and leaves a lasting impression is no small feat. It takes strategy, creativity, and a deep understanding of your target market. This is the story of how we partnered with Tullabee, a high-end children’s boutique and sister […]

Master the Art of Crafting a Unique Value Proposition That Converts In today’s crowded marketplace, a compelling Unique Value Proposition (UVP) is the key to standing out, resonating with your ideal audience, and driving conversions. Your UVP is a succinct statement that communicates the unique value your business offers, answering the question every potential client […]