If you heard Sofia Richie’s name before last week it was likely from press outlets dignifying her as a party girl, “nepo baby,” or as party-boy Scott Disick’s too-young-for-him girlfriend. Then, this past weekend, a barely heard from Sofia Richie emerged from the shadows in what some are calling the true royal wedding. Vogue is […]

In today’s digital age, it seems like new businesses and brands are emerging everywhere you look. With countless entrepreneurs competing for the attention of their target audience, many find themselves falling into the trap of mediocrity – creating generic brands that blend into the background. The internet has become a vast sea of sameness, making […]

At Liberty Type, we believe that a robust brand strategy is crucial for any business aiming to grow, scale, and convey a clear message. Without a well-defined brand strategy, businesses risk confusing their target audience, lacking differentiation from competitors, and missing chances to engage potential customers. Brand strategy is the bedrock of any thriving business, […]

Lessons From Branding Jessica Whitaker Are you tired of your brand being perceived as just another DIY endeavor? Do you want to be recognized as a professional authority in your industry? If so, you’re not alone. Many business owners struggle with establishing themselves as credible and trustworthy experts in their field. That’s where Liberty Type […]

A Guide for Thought Leaders As business owners, thought leaders, and industry experts, it’s crucial to establish your authority, credibility, and expertise to distinguish yourself within your field and attract your ideal clientele. One of the most effective platforms for achieving this is your website. Your website often serves as the initial point of contact […]

Crafting a lasting and captivating brand is a complex endeavor, yet essential for businesses to form a distinctive brand identity that resonates with their desired audience. Let’s delve into our Founder, Amanda Burg’s recent collaboration with Tullabee, a high-end children’s boutique and sister brand to Altar’d State. Amanda recognized that Tullabee needed to captivate the […]

Over the past seven years, our agency has masterfully crafted copy for hundreds of clients, ensuring their messages resonate with their target audience and drive conversions on their websites. I’m often asked how we manage to write such compelling copy for diverse clients across various industries. The secret lies in our Connection and Conversion Formula, […]

As a small business owner, you recognize the significance of social media in your marketing approach. Nonetheless, determining the right content to share on your social media channels can be daunting. There are six primary content styles you can utilize to captivate your audience and achieve your marketing objectives. In this blog post, we’ll delve […]

Creating high-quality content as a female leader is essential to showcase your expertise, build your brand, and engage with your target audience. In today’s digital age, your content is often the first point of contact potential clients and customers have with your business. It is important to make a strong first impression and convey a […]

We all love a good story – and in turn, we naturally gravitate toward brands that develop great stories and make us feel a part of them. Storytelling can be a powerful tool to help you create a memorable and meaningful brand. By weaving a compelling narrative into your branding and marketing efforts, you can […]

In 2019, I combined my 6+ years of experience in copywriting and building brands and made website copy a mandatory piece of our process when working with clients. It was a total game-changer. Until then, our clients needed to provide us with all of the details on their brand voice, messaging, positioning, and even their […]

As a female founder and business owner, I understand the unique challenges and opportunities that come with building and growing a business. One of the most important aspects of running a successful business is having a strong online presence. In today’s digital age, it’s crucial for female founders and business owners to showcase their skills, […]