A podcast for professionals ready to grow without watering down what made them excellent to begin with.

Brand collateral is the collection of materials and assets that visually communicate your company’s identity and values. It’s how you ensure that every interaction with your audience reinforces your brand’s image and message. From business cards to digital profiles, brand collateral is the foundation of a cohesive and recognizable identity. In this guide, we’ll break […]

As a successful agency owner, and soon-to-be mother of three, I know firsthand the importance of striking a balance between running a thriving business and nurturing a growing family. As I enter the final stages of my pregnancy, I am excited to share my tips on maternity leave for business owners. Below, learn how you […]

Rebranding is a transformative strategy that can reinvigorate your business, align your brand with market shifts, and capture the evolving preferences of your target audience. Yet, it’s no simple feat—rebranding requires a deliberate and strategic approach to ensure lasting success. In this guide, we’ll explore each step of the rebranding process, empowering you to navigate […]

In the competitive world of female luxury services, having a compelling brand story isn’t just a nice-to-have—it’s an essential tool for differentiation, connection, and success. A well-crafted narrative defines your brand identity, establishes an emotional connection with your audience, and ensures your services stand out in a crowded market. At Liberty Type, we specialize in […]

At Liberty Type, we know that therapists face unique challenges when it comes to branding and marketing. For decades, mental health services were stigmatized, shrouded in misunderstandings, and often avoided due to fear or shame. However, the landscape is changing, and with it comes the opportunity for therapy centers to stand out with branding that […]

If you’d heard of Sofia Richie before April 2023, it was likely in headlines framing her as a “nepo baby,” party girl, or the too-young girlfriend of party-boy Scott Disick. Fast forward to her wedding weekend in the South of France, and Sofia Richie has undergone one of the most talked-about image transformations in recent […]

In today’s crowded marketplace, where new businesses seem to pop up daily, standing out has become a monumental challenge. Many entrepreneurs fall into the trap of mediocrity—creating cookie-cutter brands that blend into the sea of sameness. This phenomenon has only grown with the accessibility of templated solutions for websites, branding, and marketing. Yet, the very […]

In today’s crowded marketplace, a well-crafted brand strategy isn’t optional—it’s essential. A robust brand strategy is the foundation upon which businesses build their identity, connect with their ideal audience, and drive sustainable growth. At Liberty Type, we specialize in helping businesses like yours develop and execute strategies that position them as leaders in their industry. […]

Does your brand feel more like a DIY side project than a polished, professional authority? You’re not alone. Many business owners, especially in creative industries, struggle to build a brand that communicates their expertise and attracts their ideal audience. That’s where Liberty Type comes in. In this case study, we’re sharing how we helped Jessica […]

As business owners, thought leaders, and industry experts, your website is often the first interaction a potential client has with you. It’s not just a digital business card—it’s a stage where you showcase your authority, credibility, and expertise. In today’s crowded online space, these elements are key to distinguishing yourself and attracting your ideal audience. […]

Building a brand that captivates your audience, reflects your mission, and leaves a lasting impression is no small feat. It takes strategy, creativity, and a deep understanding of your target market. This is the story of how we partnered with Tullabee, a high-end children’s boutique and sister brand to Altar’d State, to craft a playful […]

In today’s crowded marketplace, a compelling Unique Value Proposition (UVP) is the key to standing out, resonating with your ideal audience, and driving conversions. Your UVP is a succinct statement that communicates the unique value your business offers, answering the question every potential client is asking: “Why should I choose you over the competition?” A […]

Over the past seven years, our agency has masterfully crafted copy for hundreds of clients, ensuring their messages resonate with their target audience and drive conversions on their websites. I’m often asked how we manage to write such compelling copy for diverse clients across various industries. The secret lies in our Connection and Conversion Formula, […]

As a small business owner, social media can feel like a maze. What kind of content should you post? How do you keep your audience engaged? How do you convert followers into clients? The secret lies in variety. By strategically using a mix of six essential content styles, you can captivate your audience, strengthen your […]

Creating high-quality content is more than just a box to check—it’s a powerful way to build your brand, establish authority, and connect with the right audience. As a female entrepreneur or leader, your content is often the first impression someone has of your business. It’s your chance to showcase expertise, build trust, and demonstrate that […]

We all love a good story. Whether it’s a gripping movie, a favorite childhood book, or a tale told over dinner, stories have the power to engage, inspire, and connect us. Great brands know this and leverage storytelling to stand out and make us feel part of something bigger. In today’s oversaturated market, storytelling is […]

Let’s be real: talking about yourself and promoting your business doesn’t come naturally to most people. It’s probably not why you started your business in the first place. But here’s the truth—marketing is essential if you want to attract the right clients, build brand awareness, and grow your bottom line. The tricky part? Results take […]

In 2019, I made a bold move. I took my 6+ years of experience in copywriting and branding and made website copywriting a mandatory piece of our process at Liberty Type. It was a total game-changer—not just for us, but for our clients’ success. Before that shift, here’s what was happening:Clients would come to us […]

Why Your Therapy Practice Needs a Strong Marketing Strategy As a therapist, your main focus is on helping clients heal, grow, and thrive—not on promoting yourself. But here’s the truth: if you want to reach the people who need you most, a strong marketing strategy isn’t optional. The therapy industry has changed. More practitioners are […]

As a female founder, you’re not just building a business—you’re shaping your legacy. But in today’s digital-first world, a standout online presence isn’t optional. It’s essential. Here’s the truth: your online presence can make or break opportunities. It’s often the first impression potential clients, partners, or collaborators get of you and your work. So, how […]

Your ‘Work With Me’ page is one of the most critical sections of your website. Why? Because this is the page where curious prospects decide whether or not to take the next step with you. Whether that’s booking a call, filling out an application, or even purchasing on the spot, your ‘Work With Me’ page […]

Hear me out: Hiring a creative agency is a lot like picking a spouse.  Choosing a creative agency is the beginning of a (hopefully – if you pick the right one) long relationship. They are your co-captain in the sailing of the ship that is your business, so to speak. You will invest quite a […]

You have 90 seconds to form an impression of your brand. That’s it. So, what impression do you want to leave? Color psychology plays a huge role in how your brand is perceived. In fact, research shows that 85% of purchasing decisions are influenced by color alone. It’s not just about picking pretty colors—it’s about […]

“Your brand is your promise to your customer.” – Entrepreneur Let’s start there. Your brand is more than just a logo. It’s the foundation of your business—it’s what sets you apart, builds trust, and makes you the obvious choice in a crowded market. Think about the brands we all know and love: That’s the power […]

Your about page is one of the most crucial sections of your website, and here’s why: By the time someone clicks on your about page, they’re already intrigued by what you do. They’re not just curious—they’re looking for a reason to trust you. They want to know: But here’s the twist: your about page isn’t […]

You already know that testimonials are one of the most valuable assets you can have as a business owner. They’re the ultimate social proof—real people showing potential clients that success with you is not just possible but achievable. But testimonials can do so much more than decorate your website. When used strategically, they can help […]

You’ve decided it’s time for a website—something polished, professional, and aligned with your brand. So you start doing your research. Maybe you post a poll in a Facebook group or chat with friends, and you get a dizzying mix of recommendations: Now, you’re stuck in analysis paralysis. Which platform is best? Which one will give […]

One of the most common questions I hear on calls with potential clients is: “How do I know if this brand or website will grow with me?” It’s a smart question. After all, your brand isn’t static—it’s a living, evolving representation of your business. Over time, as you grow, shift, and scale, your brand will […]

Let me guess: when you hear the words “elevator pitch,” you roll your eyes. You’re not riding elevators all day, and even if you were, you’re not striking up conversations with strangers. I get it. You don’t need to corner people in small metal boxes to explain your business. But here’s the thing—you do need […]

Here’s the hard truth: when you try to do everything for everyone, you confuse your audience, dilute your value, and exhaust yourself in the process. It’s a story I see all the time. You start out with one core service—maybe you’re a photographer specializing in weddings or a designer creating logos—and as clients come to […]