Brand collateral is a collection of materials and assets that visually represent your company and its values. It serves to create a consistent and cohesive identity for your business, helping customers recognize and connect with your brand everywhere it appears. Since this is a question we get often, I thought it would be helpful for […]

Navigate the Complexities of Rebranding with Confidence and Purpose Rebranding is a powerful strategy to revitalize your business, adapt to evolving market conditions, and align with your target audience’s changing preferences. However, it’s also a complex and delicate process that requires careful planning, execution, and adaptation. In this comprehensive guide, we’ll walk you through the […]

At Liberty Type, we understand the challenges that therapy centers face when it comes to creating approachable and effective branding and messaging. For too long, therapy and mental health have been stigmatized and misunderstood, leading many people to avoid seeking the help they need. That’s why we’re passionate about helping therapy centers break the status […]

In today’s digital age, it seems like new businesses and brands are emerging everywhere you look. With countless entrepreneurs competing for the attention of their target audience, many find themselves falling into the trap of mediocrity – creating generic brands that blend into the background. The internet has become a vast sea of sameness, making […]

At Liberty Type, we believe that a robust brand strategy is crucial for any business aiming to grow, scale, and convey a clear message. Without a well-defined brand strategy, businesses risk confusing their target audience, lacking differentiation from competitors, and missing chances to engage potential customers. Brand strategy is the bedrock of any thriving business, […]

Lessons From Branding Jessica Whitaker Are you tired of your brand being perceived as just another DIY endeavor? Do you want to be recognized as a professional authority in your industry? If so, you’re not alone. Many business owners struggle with establishing themselves as credible and trustworthy experts in their field. That’s where Liberty Type […]