Introduction to Brand Design in Small Businesses Brand design is more than just a logo; it’s the heart and soul of a small business’s identity, encompassing every aspect of how a business presents itself to the world. For small businesses, effective brand design is crucial, offering a way to communicate values, personality, and professionalism. This […]

Introduction to Brand Design for Small Businesses Brand design is the heartbeat of a small business’s identity, defining its presence in a competitive marketplace. It transcends mere aesthetics, embodying the business’s ethos, values, and aspirations. For small businesses, brand design is not just about making a good first impression; it’s a strategic tool for storytelling, […]

Introduction to Brand Strategy At the heart of every memorable brand lies a carefully crafted brand strategy. This foundational framework not only guides the creation of visually compelling elements such as logos and color schemes but also shapes the essence of your brand’s communication with the world. A brand strategy is more than just a […]

Brand collateral is a collection of materials and assets that visually represent your company and its values. It serves to create a consistent and cohesive identity for your business, helping customers recognize and connect with your brand everywhere it appears. Since this is a question we get often, I thought it would be helpful for […]

Navigate the Complexities of Rebranding with Confidence and Purpose Rebranding is a powerful strategy to revitalize your business, adapt to evolving market conditions, and align with your target audience’s changing preferences. However, it’s also a complex and delicate process that requires careful planning, execution, and adaptation. In this comprehensive guide, we’ll walk you through the […]

Elevate Your Business with a Compelling Narrative that Resonates with Your Audience The power of a compelling brand story cannot be overstated, especially in the female luxury service industry. A well-crafted narrative not only defines your brand identity but also establishes an emotional connection with your target audience, setting you apart from the competition. In […]

At Liberty Type, we understand the challenges of branding for therapists. For too long, therapy and mental health have been stigmatized and misunderstood, leading many people to avoid seeking the help they need. That’s why we’re passionate about helping therapy centers break the status quo and create messaging that is approachable, authentic, and relatable. Through […]

If you heard Sofia Richie’s name before last week it was likely from press outlets dignifying her as a party girl, “nepo baby,” or as party-boy Scott Disick’s too-young-for-him girlfriend. Then, this past weekend, a barely heard from Sofia Richie emerged from the shadows in what some are calling the true royal wedding. Vogue is […]

In today’s digital age, it seems like new businesses and brands are emerging everywhere you look. With countless entrepreneurs competing for the attention of their target audience, many find themselves falling into the trap of mediocrity – creating generic brands that blend into the background. The internet has become a vast sea of sameness, making […]

At Liberty Type, we believe that a robust brand strategy is crucial for any business aiming to grow, scale, and convey a clear message. Without a well-defined brand strategy, businesses risk confusing their target audience, lacking differentiation from competitors, and missing chances to engage potential customers. Brand strategy is the bedrock of any thriving business, […]

Lessons From Branding Jessica Whitaker Are you tired of your brand being perceived as just another DIY endeavor? Do you want to be recognized as a professional authority in your industry? If so, you’re not alone. Many business owners struggle with establishing themselves as credible and trustworthy experts in their field. That’s where Liberty Type […]

A Guide for Thought Leaders As business owners, thought leaders, and industry experts, it’s crucial to establish your authority, credibility, and expertise to distinguish yourself within your field and attract your ideal clientele. One of the most effective platforms for achieving this is your website. Your website often serves as the initial point of contact […]