Brand collateral is a collection of materials and assets that visually represent your company and its values. It serves to create a consistent and cohesive identity for your business, helping customers recognize and connect with your brand everywhere it appears. Since this is a question we get often, I thought it would be helpful for […]

Navigate the Complexities of Rebranding with Confidence and Purpose Rebranding is a powerful strategy to revitalize your business, adapt to evolving market conditions, and align with your target audience’s changing preferences. However, it’s also a complex and delicate process that requires careful planning, execution, and adaptation. In this comprehensive guide, we’ll walk you through the […]

Elevate Your Business with a Compelling Narrative that Resonates with Your Audience The power of a compelling brand story cannot be overstated, especially in the female luxury service industry. A well-crafted narrative not only defines your brand identity but also establishes an emotional connection with your target audience, setting you apart from the competition. In […]

At Liberty Type, we understand the challenges that therapy centers face when it comes to creating approachable and effective branding and messaging. For too long, therapy and mental health have been stigmatized and misunderstood, leading many people to avoid seeking the help they need. That’s why we’re passionate about helping therapy centers break the status […]

If you heard Sofia Richie’s name before last week it was likely from press outlets dignifying her as a party girl, “nepo baby”, or as party-boy Scott Disick’s too-young-for-him girlfriend. Then, this past weekend, a barely heard from Sofia Richie emerged from the shadows in what some are calling the true royal wedding. Vogue is […]

In today’s digital age, it seems like new businesses and brands are emerging everywhere you look. With countless entrepreneurs competing for the attention of their target audience, many find themselves falling into the trap of mediocrity – creating generic brands that blend into the background. The internet has become a vast sea of sameness, making […]

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