Recent Blogs

5 Common Branding Terms Explained: A Beginner’s Guide to Building Your Brand “Your brand is your promise to your customer.” – Entrepreneur Let’s start there. Your brand is more than just a logo. It’s the foundation of your business—it’s what sets you apart, builds trust, and makes you the obvious choice in a crowded market. […]

7 Keys to Writing an About Page That Converts and Connects Your about page is one of the most crucial sections of your website, and here’s why: By the time someone clicks on your about page, they’re already intrigued by what you do. They’re not just curious—they’re looking for a reason to trust you. They […]

How to Identify Your Ideal Client With This Testimonial Strategy You already know that testimonials are one of the most valuable assets you can have as a business owner. They’re the ultimate social proof—real people showing potential clients that success with you is not just possible but achievable. But testimonials can do so much more […]

Why Showit Is My Preferred Platform for Websites You’ve decided it’s time for a website—something polished, professional, and aligned with your brand. So you start doing your research. Maybe you post a poll in a Facebook group or chat with friends, and you get a dizzying mix of recommendations: Now, you’re stuck in analysis paralysis. […]

DIY vs Custom Branding: How to Know What’s Right for You One of the most common questions I hear on calls with potential clients is: “How do I know if this brand or website will grow with me?” It’s a smart question. After all, your brand isn’t static—it’s a living, evolving representation of your business. […]

Let me guess: when you hear the words “elevator pitch,” you roll your eyes. You’re not riding elevators all day, and even if you were, you’re not striking up conversations with strangers. I get it. You don’t need to corner people in small metal boxes to explain your business. But here’s the thing—you do need […]

Stop Offering Too Many Services: Why Specializing Is the Key to Growth Here’s the hard truth: when you try to do everything for everyone, you confuse your audience, dilute your value, and exhaust yourself in the process. It’s a story I see all the time. You start out with one core service—maybe you’re a photographer […]