Recent Blogs

How to Create a Strong Marketing Strategy That Actually Works Let’s be real: talking about yourself and promoting your business doesn’t come naturally to most people. It’s probably not why you started your business in the first place. But here’s the truth—marketing is essential if you want to attract the right clients, build brand awareness, […]

The Role of Copywriting in Building Your Online Presence In 2019, I made a bold move. I took my 6+ years of experience in copywriting and branding and made website copywriting a mandatory piece of our process at Liberty Type. It was a total game-changer—not just for us, but for our clients’ success. Before that […]

Why Your Therapy Practice Needs a Strong Marketing Strategy As a therapist, your main focus is on helping clients heal, grow, and thrive—not on promoting yourself. But here’s the truth: if you want to reach the people who need you most, a strong marketing strategy isn’t optional. The therapy industry has changed. More practitioners are […]

5 Actionable Tips to Upgrade Your Online Presence as a Female Founder As a female founder, you’re not just building a business—you’re shaping your legacy. But in today’s digital-first world, a standout online presence isn’t optional. It’s essential. Here’s the truth: your online presence can make or break opportunities. It’s often the first impression potential […]

Your ‘Work With Me’ page is one of the most critical sections of your website. Why? Because this is the page where curious prospects decide whether or not to take the next step with you. Whether that’s booking a call, filling out an application, or even purchasing on the spot, your ‘Work With Me’ page […]

Hear me out: Hiring a creative agency is a lot like picking a spouse.  Choosing a creative agency is the beginning of a (hopefully – if you pick the right one) long relationship. They are your co-captain in the sailing of the ship that is your business, so to speak. You will invest quite a […]

Color Psychology Basics: How to Choose the Right Colors for Your Brand You have 90 seconds to form an impression of your brand. That’s it. So, what impression do you want to leave? Color psychology plays a huge role in how your brand is perceived. In fact, research shows that 85% of purchasing decisions are […]

5 Common Branding Terms Explained: A Beginner’s Guide to Building Your Brand “Your brand is your promise to your customer.” – Entrepreneur Let’s start there. Your brand is more than just a logo. It’s the foundation of your business—it’s what sets you apart, builds trust, and makes you the obvious choice in a crowded market. […]

7 Keys to Writing an About Page That Converts and Connects Your about page is one of the most crucial sections of your website, and here’s why: By the time someone clicks on your about page, they’re already intrigued by what you do. They’re not just curious—they’re looking for a reason to trust you. They […]

How to Identify Your Ideal Client With This Testimonial Strategy You already know that testimonials are one of the most valuable assets you can have as a business owner. They’re the ultimate social proof—real people showing potential clients that success with you is not just possible but achievable. But testimonials can do so much more […]

Why Showit Is My Preferred Platform for Websites You’ve decided it’s time for a website—something polished, professional, and aligned with your brand. So you start doing your research. Maybe you post a poll in a Facebook group or chat with friends, and you get a dizzying mix of recommendations: Now, you’re stuck in analysis paralysis. […]

DIY vs Custom Branding: How to Know What’s Right for You One of the most common questions I hear on calls with potential clients is: “How do I know if this brand or website will grow with me?” It’s a smart question. After all, your brand isn’t static—it’s a living, evolving representation of your business. […]

Let me guess: when you hear the words “elevator pitch,” you roll your eyes. You’re not riding elevators all day, and even if you were, you’re not striking up conversations with strangers. I get it. You don’t need to corner people in small metal boxes to explain your business. But here’s the thing—you do need […]

Stop Offering Too Many Services: Why Specializing Is the Key to Growth Here’s the hard truth: when you try to do everything for everyone, you confuse your audience, dilute your value, and exhaust yourself in the process. It’s a story I see all the time. You start out with one core service—maybe you’re a photographer […]